Advertisements have always been a big part of any business. Every year, companies invest a great deal of money to advertise their products. With rising market competition, companies always strive to stay ahead of others. With advancements in technology, advertisements have become, over the years, more appealing, more convincing and portray more creative concepts.
Advertisements are no longer restricted to only television and radio. In fact, we are surrounded by advertisements all the time, without even being aware of it. Here are some of the trending strategies used in modern-day advertisements.
Tailored advertisements: Search engines store your browser history and use the data to custom tailor advertisements. The data is analyzed to decode the nature of products you might be interested in and only those products are advertised.
Repetitive advertisements: Advertisements are repeated and distributed over all the platforms that you use. Custom tailored advertisements appear on your Facebook, you’re Instagram, and on every website, you visit that allows advertisements. Not only is that, the advertisements updated frequently to reflect the changes in prices or designs
Interesting Concepts: Most advertisements these days portray interesting concepts. They are short, and usually witty or funny which leave a lasting impression on people’s minds. Companies offer high paid jobs for content creators and invest a lot in creative video production to create the most impactful advertisements.
Benevolent Intentions: Most companies have outreach programmes which combat with issues like environmental damage, poverty, illiteracy, etc. Companies these days, advertise the outreach projects which move people to buy products and in turn contribute to a good cause. This trend has been on the rise as an advertising concept.
Product Reviews: Vlogs and vloggers have found great viewership in recent times. YouTube and other media platforms are full of vloggers or people who create interesting content. These channels have avid followers. A new advertising strategy employed by companies is to approach these channels and vloggers to review free samples of certain products. The best feature of this kind of advertisement is that it cuts out the cost of expensive filming equipment, a Design director, or a filming crew. Customers who buy products after seeing such review videos are given discounts or other incentives which help push sales a lot.
Advertisements use a major portion of a company’s revenue. It can be a crucial factor in the promotion of a company and establishing it in a highly competitive market today.
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