When you think about an advertisement, the first thing that comes to our mind is visual effects and the way you let people decipher your core message. It summarises the whole outline of your campaign through the help of themes so that it interests the targeted audience. It also shapes the way by which they react to the campaign. Advertising your campaign decides whether it would be a hit or a flop one. And in this, design director plays a huge role. An advertising concept is created through hard labour using interesting ways and steps. Insights: Whenever an advertising concept is created, it mostly is based on research, concept idea, understanding of what the requirement is and what the goal is. Without these objectives, you cannot move forward and create good advertising content. Many creative concept directors do thorough research of the situation and the idea they are working on. In fact, many times they have to travel far and wide to make sure that the advertisement attracts